Product Design and Development (Irwin Marketing) 7th Edition, ISBN-13: 978-1260134445 - ebookschoice.com

Product Design and Development (Irwin Marketing) 7th Edition, ISBN-13: 978-1260134445 - ebookschoice.com: Product Design and Development (Irwin Marketing) 7th Edition, ISBN-13: 978-1260134445 [PDF eBook eTextbook] 896 pages Publisher: McGraw-Hill Education; 7 edition (July 19, 2019) Language: English ISBN-10: 126013444X ISBN-13: 978-1260134445 Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors emphasis on methods. Treating such contemporary design and development issues as identifying customer needs, design for …