The Strategy and Tactics of Pricing 6th Edition, ISBN-13: 978-1138737518 - ebookschoice.com

The Strategy and Tactics of Pricing 6th Edition, ISBN-13: 978-1138737518 - ebookschoice.com: The Strategy and Tactics of Pricing 6th Edition, ISBN-13: 978-1138737518 [PDF eBook eTextbook] 352 pages Publisher: Routledge; 6 edition (November 16, 2017) Language: English ISBN-10: 1138737518 ISBN-13: 978-1138737518 The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift …